Last Wednesday, friend T and I trudged our way from our office building to BMW Autohaus for the CK Free Event. I would have caught up with blogger friend S, but she couldn’t make it that day.
Anyhoos, the event started of course with the emcee introducing the brand. (Okay, I wasn’t paying attention then, that’s why I didn’t get her name). 
The emcee called up the president of Luxasia. After which, the new senior product manager was introduced, and so the advert was finally put into play.
Luxasia Sr Product Manager Ella Reyes and the emcee as they discussed about CK’s new fragrance.
The models “strutted” their stuff:
BMW also launched their latest model in the Philippines — The BMW Z4 Roadster. This two-door convertible sports coupe arrived in a stylish flair, flaunting its ability to automatically close the roof as well as the compartment.
T and I had a look-see on the car. It’s really quite a piece of art! I love the interior just as I love the exterior. T went inside the car for a better feel. 
My grainy pic didn’t do justice. The car’s really “muy guapo” in person!
The event won’t be complete without the booze wine courtesy of Casillero del Diablo, and some pica-pica from Zeno bar.
More on CK Free
CK Free, the new men’s fragrance from Calvin Klein, is inspired by the spirit of the modern, independent man who lives everyday to the fullest. It has an aromatic warm woody fragrance, unexpectedly fresh, yet casual and distinctly masculine.
Here’s the CK Free US Commercial:
If you’re curious about the model, meet Jamie Dornan.
…who also appeared in Sofia Coppola’s Marie Antoinette.
Jamie Dornan as Count Axel von Fersen in the movie, Marie Antoinette.
Aside from Calvin Klein, he also appeared on other ad campaigns such as Dior, Aquascutum, Dolce and Gabbana, Levis and Armani.
Going back, the latest CK Free Ad didn’t appeal to me very well, particularly that of the poster. It makes Jamie’s nose look big and bent more on the left. Weird Concept. Bad Lighting.
The perfume wasn’t that bad. It smells good, though my heart still goes to CK One and Eternity. 
On the other hand, this ad looks just as much “more free”:
Jamie Dornan for CK Underwear.
Just sayin’! 
Tags: BMW Z4 Roadster, Calvin Klein, CK Free, Jamie Dornan, Z4 Roadster
#1 by thomasmmm on November 21st, 2009 - 1:41 am
Zed4 mmmmmm
#2 by roanne on November 21st, 2009 - 2:15 am
The retractable roof and compartment thing was just sooo cool. Btw, here’s the ad that I got to watch during the event: