Last Wednesday, friend T and I trudged our way from our office building to BMW Autohaus for the CK Free Event. I would have caught up with blogger friend S, but she couldn’t make it that day.

Anyhoos, the event started of course with the emcee introducing the brand. (Okay, I wasn’t paying attention then, that’s why I didn’t get her name).

The emcee called up the president of Luxasia. After which, the new senior product manager was introduced, and so the advert was finally put into play.

Luxasia Sr Product Manager Ella Reyes and the emcee as they discussed about CK’s new fragrance.

The models “strutted” their stuff:

BMW also launched their latest model in the Philippines — The BMW Z4 Roadster. This two-door convertible sports coupe arrived in a stylish flair, flaunting its ability to automatically close the roof as well as the compartment.

T and I had a look-see on the car. It’s really quite a piece of art! I love the interior just as I love the exterior. T went inside the car for a better feel.

My grainy pic didn’t do justice. The car’s really “muy guapo” in person!

The event won’t be complete without the booze wine courtesy of Casillero del Diablo, and some pica-pica from Zeno bar.

More on CK Free

CK Free, the new men’s fragrance from Calvin Klein, is inspired by the spirit of the modern, independent man who lives everyday to the fullest. It has an aromatic warm woody fragrance, unexpectedly fresh, yet casual and distinctly masculine.

Here’s the CK Free US Commercial:

If you’re curious about the model, meet Jamie Dornan.

…who also appeared in Sofia Coppola’s Marie Antoinette.

Jamie Dornan as Count Axel von Fersen in the movie, Marie Antoinette.

Aside from Calvin Klein, he also appeared on other ad campaigns such as Dior, Aquascutum, Dolce and Gabbana, Levis and Armani.

Going back, the latest CK Free Ad didn’t appeal to me very well, particularly that of the poster. It makes Jamie’s nose look big and bent more on the left. Weird Concept. Bad Lighting.

The perfume wasn’t that bad. It smells good, though my heart still goes to CK One and Eternity.
On the other hand, this ad looks just as much “more free”:

Jamie Dornan for CK Underwear.

Just sayin’!

The photo contest is open to both amateur and professional photographers. All you need to do is to capture a black & white image of a man’s exuding extreme masculinity in an art deco style.

The lucky winner will get a grandiose cash prize of Php 30,000.

Submission of entries is only until April 15th has been extended ’til April 18, 2009 . So, better grab your cameras right now, and start shooting! You can view the complete mechanics after the jump (please click on the poster to zoom in):

Diesel Fuel For Life Unlimited Review Here
Last night was fun and ecstatic as I went to Diesel Fuel for Life Unlimited Perfume Launch at 360 Lounge in A-Venue, Makati City. The event was emblazoned with scintillating dark garb, fishnet hosieries, strings of pearls, curly locks and headdresses, as everyone looked so fabulous in their roaring 20′s. [1920's] era encapsulates the upheaval of femininity and women’s emancipation from absolute conservatism and stern standards, perfectly representing the perfume.

Good thing I had one person to tag along with–my mom. She eagerly joined me all night long. I also met beauty bloggers amidst the event, Shen and Jaime. I had a chance to meet Jannie Villacorta of L’Oreal (hostess of the event) and gamely posed before the camera. I enjoyed guzzling shots of Margarita, Kamikaze and Mango with Tapioca, and listening to the lovely swing music played by The Executives. The actual night wasn’t complete without the sensuous pole dancing by the Pole Association of the Philippines.

Oh, I also met Tessa Dragon of L’Oreal and Lev Rodriguez of Rodriguez de Alba at the end of the event.

Pics after the jump!

*The Executives*

*Beauty Bloggers *

*Press Kit *

*Me, holding Diesel Fuel for Life Unlimited Perfume, with Jannie*

*Pole Dancer gamely poses before the camera*